Abel

The past couple of weeks gave me one of those reminders of why I still love this work.

I spent an entire week photographing commercial signage for Driscoll Children’s Hospital, and while the assignment itself was focused and technical, I ended up being part of a larger media team—which made the experience even better. There’s something energizing about working alongside other creatives, each of us focused on our own role but all moving toward the same goal.

One unexpected highlight was getting a front-row seat to drone operations. I wasn’t flying that week, but I was learning—watching techniques, camera movements, and how decisions change when weather turns cold and windy. Standing there, bundled up, watching a drone operator calmly fly precise paths in less-than-ideal conditions was impressive. You never stop learning in this job, and I really enjoy those moments where you can just watch and learn.

Then the following Monday, the pace shifted—from documentation to celebration.

That night was the Driscoll Electric Parade, and it couldn’t have been more different in tone—in the best way possible. The parade is designed to bring the holiday experience directly to the children and families at Driscoll, especially those who can’t easily leave the hospital. As a photographer and storyteller, what stood out to me most wasn’t just the lights or the floats— it was the excitement from the kids and the families.

The parade was a lot smaller than the one I had just covered in McAllen but the excitement was there and the kids were all waiting for Santa. Some watched from outside, bundled up and cheering. Others watched from inside the hospital, leaning toward their windows, waving and shouting when Santa passed by. Seeing kids looking down from their rooms, cheering Santa on, was one of those moments that sticks with you.

The floats weren’t just bright—they were thoughtful. Characters paused. Drivers waved. Music was timed. Volunteers made sure attention wasn’t focused in just one direction. It felt less like a parade passing through and more like a parade meant for them.

That’s what impressed me most.

Being there as part of the media team gave me a deeper appreciation for how much effort goes into making sure everyone feels the magic—especially those who need it most. It wasn’t about spectacle for spectacle’s sake. It was about joy, connection, and giving families a shared moment during what can otherwise be a difficult season.

Weeks like this—moving from structured commercial work to emotionally grounded storytelling—are a good reminder of why I value variety in what I shoot. Whether it’s signage, behind-the-scenes media work, or documenting moments of joy, it all comes back to the same thing: telling stories that matter.

And this one definitely did.

It had been a long time since I’d been on the ground covering the Official McAllen Parade, so when I was invited back to work with the City of McAllen, I wasn’t quite sure what to expect I just knew it was getting bigger and bigger every year.

I’ll be honest—while I still love events, I don’t attend them the way I used to. My kids aren’t as young anymore, and life after the pandemic has shifted the way I do things. But wow—McAllen went all out for the 2025 parade.

From the moment things got rolling, it was clear this wasn’t just another holiday event. The streets were packed. There were balloons everywhere, beautifully designed floats, and a level of detail that showed how much care the city put into every element. Each float felt intentional—unique, thoughtful, and built to be experienced by the crowd, not just passed by.

One unexpected highlight for me was getting the chance to meet Danny Trejo. I almost never take photos with celebrities—an old 90s news director drilled that rule into me years ago—but let’s be real… when else am I going to run into Danny Trejo at work? We talked for a little bit about his charities, snapped a photo, and he was genuinely kind and down-to-earth. A small moment, but a memorable one.

The media presence alone said a lot about the scale of the event. Multiple stations were set up across different locations, each network covering their own angle of the parade. I worked primarily around the McAllen Stadium area, and even there, the crowd was thick—families packed in, waiting, watching, celebrating.

One of my favorite details wasn’t visual at all—it was sounds! Hearing the crowd chant “¡Vuelta! ¡Vuelta!” at the larger floats never gets old. And when a float couldn’t pull off the turn, you could hear the playful disappointment ripple through the crowd. Still, watching the teams maneuver those massive floats gave me a new appreciation for how difficult that job really is. They tried their best, and it showed.

Of course, the biggest reaction of the night belonged to Santa himself. Kids lit up when he appeared, and that energy carried through the rest of the parade. Between the soap snow, kids cheering for their favorite Dallas Cowboys players rolling by on floats, and families hanging out together enjoying it all —it was one of those nights where the city felt fully alive. Felt good to be a photographer.

For me, personally, one of the best parts was reconnecting. Saying hello to friends I hadn’t seen in a while. Catching up, even briefly. That’s become a recurring theme in my journal and in these posts. Since the pandemic, I don’t get out as much, so moments like this feel like a gift—a reminder of how important community still is.

Covering the 2025 McAllen Parade wasn’t just about documenting an event. It felt like coming full circle. A chance to witness McAllen at its best, surrounded by people celebrating together, and to be reminded why I fell in love with storytelling in the first place.

Each year, the City of McAllen Christmas Tree Lighting Ceremony kicks off the holiday season in the Rio Grande Valley. This year, I had the chance to cover the event again—my first time photographing it in nearly a decade. And wow… McAllen didn’t just grow during that time—they went all in.

What used to be a simple community gathering has transformed into a massive holiday production filled with lights, music, families, and that iconic McAllen Christmas spirit. The crowds packed the plaza, the stage production was bigger than ever, and everywhere I turned, I saw kids smiling, parents taking photos, and families making memories together.

As a commercial and event photographer based in Mission and McAllen, I’m lucky to document so many moments throughout the year—but there’s something special about this event. It’s nostalgic, energetic, and warm in that uniquely RGV way.

Reconnecting With the City of McAllen

Working again with the City of McAllen after nearly 10 years felt like a full-circle moment for me. The city commissioners were fantastic to work with, and the energy behind the scenes matched the excitement out front.

And in classic RGV fashion, I even bumped into friends I hadn’t seen in more than 25 years—including a few still rocking the broadcast world over at KGBT. Holidays have a way of unexpectedly reconnecting you with your past.

Santa, Lights, and a Little Probation

One of the highlights?
I can officially confirm that I’m still on Santa’s nice list… but barely. I think he has me on seasonal probation.

Between Santa’s visit, the massive Christmas tree lighting up the area, and the families lining up for photos, the whole night felt alive. These are the types of events that remind me why I love photographing the Rio Grande Valley—they’re joyful, community-centered, and full of heart.

Capturing McAllen’s Holiday Magic

Events like the McAllen Christmas Tree Lighting are more than big productions—they’re traditions that families return to year after year. My goal as a photographer is to document these moments with a clean, magazine-inspired style that tells the story of the community: the laughter, the lights, the excitement, and the connections between people.

If your business, organization, or city department is hosting a holiday event in the RGV and you’re looking for professional coverage, I’d love to help you tell your story.

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Need Event Photography in McAllen, Mission, or the RGV?

Let’s talk about capturing your next event with clean, high-quality commercial imagery that highlights your brand and your community.

You’d think that as a commercial photographer — someone who spends their days capturing polished branding images, corporate events, and headshots that make people look confident and capable — I’d have my digital life perfectly under control.

Yeah… about that. #fakenews

My website got hacked.
abelriojas.com was basically ambushed, trashed, and left looking like the digital equivalent of a hotel room after a 80’s rock band checks out. Someone thought it would be cute to leave tons of links to over seas casinos and internet scams and the more I tried cleaning it out the worse it became. (Think of playing “Whack-a-mole”)

One day everything was fine, the next day my galleries, posts, and carefully curated portfolio were replaced with… fake news articles, spam, and even fake photos from stock image libraries. Who knows how long it had been going on but it happened and what’s done is done.

So here we are: rebuilding from scratch.
(Which is ironic, because I spend half my career telling brands, “Consistency is everything.”)

What Went Down (Insert Dramatic Detective Music)

Without getting too technical: someone broke in, messed with my files, and turned my site into a puzzle with half the pieces missing. The old version of the site still floats around the Wayback Machine, which is kind of cool… like finding an old roll of film, except the photos are of your website before it got mugged.

The Bright Side: A Forced Makeover

After the shock and several “why me?” moments, I realized something worth admitting:

This might actually be a blessing disguised as a catastrophic inconvenience.

My old site worked, sure — but starting fresh gives me a chance to rebuild with intention. To create something that reflects what I do now:

• Clean commercial photography
• Branding images that help businesses show their best selves
• Corporate event coverage without the “deer in headlights” moments
• Professional headshots — the real bread and butter

Plus: stronger security, faster loading, and a layout that works better for the way people search in 2026.

The Plan Moving Forward

This reboot means:

• A more polished portfolio
• Updated galleries featuring recent work
• Easier navigation for clients
• A blog that actually gets regular updates (please hold your applause)
• Better SEO so people looking for a South Texas commercial photographer can actually find me
• And definitely no more hackers — fingers crossed

Think of this as abelriojas.com: The Rebuild.
A cleaner, sharper, tougher version — kind of like a headshot after retouching, but for a website.

Thanks for Sticking Around

If you’re reading this, thanks for hanging with me through this little adventure. I’ll be posting updates, new work, behind-the-scenes content, and helpful info for clients as the site grows back into something I’m proud to show the world.

And yes — this time I’m backing everything up like a paranoid squirrel.

More coming soon.
Let’s pretend this was all part of the plan.