From where I sit

As a photographer, I have the privilege of capturing some of life’s most precious moments. From the joy of a newlywed couple on their wedding day to the excitement of a firstborn blowing out birthday candles, I’ve had the honor of documenting memories that will last a lifetime.

But beyond just taking pictures, I see myself as a storyteller. Each photograph tells a unique story, capturing the emotions, personalities, and relationships of those in front of the camera. It’s a responsibility that I don’t take lightly and one that brings me immense joy and fulfillment.

Working with me as your photographer is more than just a transaction – it’s a collaboration. I believe in building meaningful connections with my clients, getting to know their stories, and understanding their vision for each shoot. From there, I use my technical skills and artistic eye to bring that vision to life in a way that is authentic and beautiful.

And while the process of capturing memories may seem fleeting, the impact lasts a lifetime. Whether it’s flipping through a wedding album years down the road or hanging a family portrait on the wall, photographs have the power to transport us back to those special moments and remind us of the love, laughter, and joy that fills our lives.

So, if you’re ready to make memories that will last a lifetime, I invite you to join me on this journey. Together, we’ll create photographs that tell your unique story and preserve the moments you’ll cherish forever.

Life is just way too fast sometimes…

In the busy world of photography, finding a local photographer who truly understands your vision can feel like finding a needle in a haystack. However, when you do find that perfect match, the results can be nothing short of magical.

As a photographer dedicated to capturing the essence of my client’s desires, I understand the importance of building a connection beyond just clicking the shutter. From our initial consultation to the final delivery of images, I strive to make the entire process seamless and enjoyable.

Communication is key to any successful collaboration, and I make it a priority to listen intently to my clients’ ideas, concerns, and expectations. Whether it’s a family portrait session or a corporate event, I work closely with my clients every step of the way to ensure that their vision is brought to life.

Moreover, my approach is rooted in flexibility and adaptability. I understand that plans can change at a moment’s notice, and I am always prepared to adjust accordingly. With me as your photographer, you can rest assured that your needs will be met with professionalism and grace.

So, if you’re in search of a photographer who not only captures stunning images but also makes the process enjoyable and stress-free, look no further. Together, we’ll create memories that will last a lifetime.

A Cost-Effective Approach for Authentic Representation

In today’s visually-driven world, establishing a strong brand identity is important for businesses and individuals alike. In the world of photography, crafting a cohesive and authentic visual presence can make all the difference in standing out from the crowd. However, the question often arises: should one invest in expensive stock photography or opt for a more personalized approach? Let’s delve into the significance of a photo branding strategy and why it’s not only effective but also cost-efficient.

Authentic Representation of the Local Area – The Rio Grande Valley:

One of the drawbacks of relying solely on stock photography is its lack of locality. Generic images may fail to capture the essence and unique characteristics of a particular area or community. Whether you’re a local business, or a regional influencer, authenticity is key. By incorporating images that reflect the local landscape, South Texas culture, and people, you not only establish a deeper connection with your audience but also differentiate yourself in a meaningful way.

Building Brand Identity:

Your brand is more than just a logo or a tagline; it’s the total of the experiences and perceptions associated with your business or personal brand. Every photograph you choose to represent your brand contributes to this identity. A well-thought-out photo branding strategy ensures consistency across all visual touchpoints, from your website and social media profiles to marketing materials and advertisements. Consistency breeds familiarity and trust, essential ingredients for building a loyal audience or customer base.

Cost-Effectiveness:

Contrary to popular belief, investing in a photo branding strategy is not synonymous with exorbitant costs. In fact, it can be significantly more cost-effective than purchasing high-priced stock photography licenses, especially in the long run. By creating your own library of images or collaborating with local photographers, you gain ownership and unlimited usage rights, eliminating the need to repurchase licenses for individual images. Moreover, custom photography allows for greater flexibility and tailored solutions to suit your specific needs and budget constraints.

Embracing Creativity and Individuality:

Every brand has its own story to tell, and photography serves as a powerful medium for storytelling. By harnessing the creative potential of custom imagery, you have the freedom to convey your brand’s personality, values, and unique selling propositions. Whether you prefer candid snapshots or meticulously composed shots, the possibilities are endless. Embrace your individuality and let your photos speak volumes about who you are and what you stand for.

In a world inundated with generic visuals, the value of a well-executed photo branding strategy cannot be overstated. Not only does it offer a more authentic representation of your brand and local area, but it also proves to be a cost-effective alternative to stock photography. By investing in your own imagery, you invest in the longevity and resonance of your brand. So, seize the opportunity to showcase your uniqueness and leave a lasting impression on your audience. After all, a picture is worth a thousand words—and a carefully curated collection of photos can speak volumes about your brand’s identity and values.

Hey there Team!

Welcome to Abel Riojas Photography’s Headshot Haven – where we believe that every face tells a story, and we’re here to capture yours most authentically and remarkably. In the ever-evolving world of professional photography, we’re rewriting the rules of headshots in 2024!

Gone are the days of stiff, formal studio shots. It’s all about embracing your natural self in environments that resonate with you. We’re on a mission to redefine headshot photography by bringing the studio to you, whether it’s the bustling city streets of McAllen, your favorite coffee shop, or even your company’s vibrant offices.

Your Space, Your Story

Why limit yourself to a bland studio background when your workplace can be the canvas for your headshot masterpiece? We believe in reflecting your brand, personality, and the story you want to tell through your professional image. That’s why we encourage shooting headshots at your company’s offices – it’s not just a photo, it’s a representation of your professional journey.

Embrace the Contemporary Vibes

In 2024, we’re waving goodbye to the traditional studio space and saying hello to headshots that breathe life. Our on-location headshot sessions allow you to step out of the ordinary and into spaces that truly represent you. Imagine capturing your essence against the backdrop of your company’s dynamic workspace – it’s an instant boost to your brand.

Convenience is Key

Let’s face it – everyone’s busy, and scheduling a studio session can be a hassle. We’ve streamlined the process to make it easy for you. Whether it’s a quick session during your lunch break or a weekend shoot at your favorite local spot, our goal is to make the experience as seamless as possible. Your time is valuable, and so is the story we’re capturing.

Why On Location?

Authenticity: Your headshot should reflect the real you. What better way than to be in a space that holds meaning for you?

Versatility: From corporate settings to creative spaces, the possibilities are endless. We adapt to your style and profession.

Comfort: No intimidating studio lights or artificial environments – just you and your natural charm.

Final Thoughts

We believe in breaking free from the traditional and embracing the contemporary. Your headshot journey is about more than just a photo – it’s about telling your story authentically, wherever you may be.

So, are you ready to step into the spotlight? Let’s capture the essence of you, on your terms. Book your on-location headshot session with us today, and let’s create a visual narrative that truly speaks volumes about who you are.

Because in 2024, it’s not just a headshot; it’s a story waiting to be told.

In the dynamic and competitive business world, the importance of maintaining a healthy lifestyle is widely acknowledged. However, there’s another crucial aspect that often goes unnoticed – the impact of a professional portrait on your company’s image. In this article, we’ll explore the symbiotic relationship between fitness and a polished corporate image, shedding light on why both are vital for your business’s success.

Body and Mind Harmony: The journey to a healthier lifestyle transcends the physical benefits. Regular exercise not only improves your body but also contributes to mental well-being. A healthy and active mind fosters creativity, resilience, and the ability to tackle challenges head-on – qualities that are indispensable in the professional realm.

Moreover, a fit and energetic team creates a positive and vibrant workplace culture. This sense of well-being resonates not only within your team but also with clients and partners. When your company embodies a culture of health, it communicates values of vitality and commitment.

Representing Your Brand: While physical health sets the foundation, an equally crucial element is the professional image your company projects. The first impression is often visual, and a well-crafted corporate portrait is the gateway to making that impression count.

Your company’s portrait is more than just a picture; it’s a visual representation of your brand identity. A well-composed portrait conveys professionalism, reliability, and attention to detail – traits that are invaluable in the business world. It becomes the face of your company, making an indelible mark on the minds of clients and partners.

Building Trust and Credibility: In a world dominated by online interactions, your corporate portrait becomes a cornerstone in building trust and credibility. Potential clients often form judgments based on the professionalism portrayed in your visuals. A crisp and polished portrait sends a clear message – that your company values quality, precision, and professionalism.

Employees as Brand Ambassadors: Encouraging your team to adopt a healthy lifestyle not only benefits their personal well-being but also transforms them into powerful brand ambassadors. When your employees embody a healthy lifestyle and project a professional image, they naturally become walking advertisements for your company. Clients and partners will associate your brand with a team that is not only physically fit but also dedicated and reliable.

Conclusion: In conclusion, the fusion of physical fitness and a strong corporate image is a recipe for success in today’s competitive business landscape. A healthy team fosters a positive work environment, while professional portraits elevate your company’s brand to new heights. By investing in both the well-being of your team and the visual representation of your company, you’re not just creating a strong brand – you’re cultivating a culture of excellence that sets you apart in the marketplace. So, gear up for success, both inside and outside the boardroom, and watch your company thrive in every aspect!

Hello, Cherished Clients and Friends,

Wishing you a Merry Christmas filled with joy, warmth, and the enchantment of the season! 🎅🌟 As we gather with loved ones and reflect on the year gone by, there’s so much to be thankful for.

📷 Gratitude Captured Through a Lens In this season of giving, we’re grateful for the privilege of capturing your precious moments. Each photograph tells a unique story, and we’re honored to be a part of your memories.

🌈 A Spectrum of Blessings This year, let’s take a moment to count our blessings – the laughter shared during family photoshoots, the genuine smiles that lit up the camera, and the beautiful stories our lenses have had the privilege to tell. Your trust and support have been the greatest gifts.

🙏 Reason for the Season Amidst the hustle and bustle, let’s not forget the true reason for the season – the gift of love and hope found in the birth of Jesus. His light guides us through the darkest days, reminding us of the power of compassion and kindness.

🌟 Flicker of Faith “Glory to God in the highest, and on earth peace, goodwill toward men!” (Luke 2:14) May the peace and goodwill of Christmas fill your hearts and homes. As we cherish time with family and friends, let’s be grateful for the love that unites us all.

🎁 Unwrapping the Present Moment This Christmas, unwrap the present moment with gratitude. Take in the laughter, savor the togetherness, and let the joy captured in photographs be a reminder of the beauty found in every instant.

From our McAllen photography family to yours, we extend our warmest wishes for a Merry Christmas and a Happy New Year! May your days be merry, your hearts be light, and your memories be forever bright.

Cheers to the magic of the season and the joy of capturing life’s beautiful moments!

With festive cheer,

Abel V. Riojas

#MerryChristmas #SeasonsGreetings #PhotographyJoy #ReasonForTheSeason #GratitudeCaptured

Taking a 30 minute break from Precision Camera’s 2020 PCU and decided to start sorting out my camera bag.  We went from being slow to 100mph right after the county judge lifted the Covid-19 shelter at home order.  I don’t want to get into it if it was right or wrong, I’m still being careful and cleaning everything after each one of our shoots.

Anyways we took photos of just about everything.   We started doing commercial photos of a property in Harlingen and ended up doing a senior portrait at one of our favorite locations in Hidalgo.

So now beings the fun task of cleaning everything and prepping it for a new week.

I took this because when I started off many years ago I started off with one Canon body and now it’s evolved to a multi camera system that I regularly use depending on the type of photoshoot requested. 

I really do enjoy what I do.    

Believe it or not everything does serve a purpose.  Everything from the flashlight (find things that fall out while on location) to the the old beat up GoPro (for the fun behind the scenes photos).

It’s fun. 

#commercialphotography #sony #profoto #gopro #fuji #mcallen #rgv #texas #portraitphotographer #rgvblogger

What a whirl wind the last three days have been.  Now that I think about it I can’t believe that April 2020 is over and we’re now in May and the state has reopened.  I don’t want to get into the politics of if it’s right or not, for me I’m going to continue being safe by distancing my self when I go out to work and also sanitizing all of my equipment.  It’s a whole new world out there.  We’ve resumed operations and following what Texas and Hidalgo county have mandated.  I rather be part of the solution than part of the whole Covid-19 problem.

Now having said that I spent almost a month in one class or another and it all just all came together with the whole Advance 360 With Pete Vargas leading the charge.  The class was good, I learned a lot and it gave me a lot of ideas for opening up another division.  Now the hardest part is starting to narrow all the ideas down, talk about information overload.  I had never even thought about teaching classes online or even doing some sort of podcast.  I’ve helped other small businesses start formulating their social media ideas and helping craft their voices but never considered doing it as a service so that’s why I took the class.  So the upshot is we’re opening up a social media division to help local businesses craft their messages online and help themselves get online quickly and with in a reasonable budget.  I’ve been doing in some capacity over the last few years, but this time I’d like to make it official.

Over all the messages were clear.  Find a coach, set a destination and stick to the course no matter what.  All stuff that we know but do we have the will power to actually do it.  I think so many of us fall into the trap of “What story do I have to tell, or my business has always done it like this, etc” yeah the world was rebooted just a few weeks ago and from the looks of things I don’t think virtual meetings are going away anytime soon.  I have two zoom meetings scheduled this next week for a senior portrait session and a local doctor looking to do some messages online.

Even this blog or what ever you want to call it has changed as I was to keep things light.  I don’t want it to turn into “here’s the last session” or if you don’t use this service your business will suffer.  I think there’ more than enough of that online.  I want to do something that’s a lot more positive and feature people and projects that I’ve had the honor of being part of.

What have I been up to?

The question should be what haven’t we been doing.

Honestly it’s been really three things:

• Building websites here in McAllen – Yeah I was a web designer in a previous life and have been building websites since 1996-ish.  I can’t remember EXACTLY when I started, but all I can say I kinda backed into the job as I had to do a marketing presentation for an advertising class.

  Long story short I had an advertising class that required a group of us to build a marketing plan for a fictional company so we went with a web design theme as it was before the dot com bust and everything was going online.  We’re talking about a time where yahoo was king and google was just being mentioned in the search engine community.  Always the project went over so well and the professor loved it that she recommended us to do something together as a team on our own.  I was the only one crazy enough to do it so off I went, and the rest is history.  Now flash forward 20+ years and the world has changed so much.  There are so many agencies trying to get your attention and hold it so they can look at what ever they’re selling or advocating for.  Social media wasn’t even on anyone’s radar back then, heck even the place I graduated from has changed from UTPA to The University of Texas Rio Grande Valley.

• Shooting commercial photos – Part of what we do (I say we because there are other people helping me out behind the scenes) is make sure the images that you want on your website / print products match what the vision.  We’ve crafted fun headshots all shot on location or the clients’s homes/offices to showcasing one of a kind products right in the warehouse.  They never had to bring anything over to our studio here in Mission.  I learned the hard way almost 20 years ago that it’s just easier if we go to you, we take the lights, backdrops, and of course the cameras,

• And the root of it all Video work (That’s where I started).  With God’s grace we’ll start production work again on a huge 5 part series for a local boot company.  I can’t say too much about it as we’re still finalizing the details but it’s going to be a lot of fun.  What I LOVE about video is the creativity you can place onto a story.  Every one has a story and it’s awesome that we live in a world where we can share more about what fuels us, our triumphs, and even the day to day details of what makes a great company.

And that’s really about it.  I’ve never been much for blogging but I’m trying.  It’s not going to be perfect and I’m trying my best as writing has never been one of my strong points.  I read one of Dean Graziosi‘s books a while back and really hammered on how other people’s opinions were holding him back.  He’s a great speaker but by his own words, he’s always had trouble putting his thoughts down onto paper for various reasons.  But when he just tried it all changed for him.  I figured why not.  I’ve put this thing on the back burner too long and I’d like to share a little bit more of what I do and some of the great people I get to work with.

Here’s to a good year.